Filmora — AI Tool Review, Features & Pricing
Filmora: Smart Short Clips, AI video enhancer, and a vast library of creative assets in Filmora AI video editor, making video creation easy for all skill levels.
About Filmora
Smart Short Clips, AI video enhancer, and a vast library of creative assets in Filmora AI video editor, making video creation easy for all skill levels.
It belongs to the video category (subcategory: video-generation) within the AI Workflows tool directory.
Filmora offers a freemium model with a free tier and paid upgrades.
Editorial Review: Filmora scores 8.1/10
Our editors scored Filmora 8.1 out of 10 overall (4.1 out of 5 stars), averaged across 5 independently rated dimensions.
| Dimension | Score | What it measures |
|---|---|---|
| Value for money | 8.0 / 10 | Cost-effectiveness / ROI |
| Ease of use | 8.5 / 10 | Learning curve, UX clarity |
| Output quality | 8.0 / 10 | Accuracy, polish, hallucination control |
| Integrations | 7.5 / 10 | Ecosystem fit, API depth, extensions |
| Reliability | 8.5 / 10 | Uptime, consistency, predictability |
Pros of Filmora
- Full-featured editor with a gentle learning curve
- Deep, practical AI tools — captions, smart cutout, audio cleanup
- Affordable vs Premiere/Final Cut with frequent updates
Cons of Filmora
- Less powerful than pro NLEs for high-end production
- Some AI features consume credits or need add-ons
- Watermark and limits on the free version
When to use Filmora
- YouTubers and creators editing videos efficiently
- Adding AI captions, cutouts, and audio cleanup quickly
- Hobbyists wanting pro-ish results without Premiere’s complexity
The editor's take on Filmora
Wondershare Filmora is the approachable middle ground in video editing — far easier than Premiere or Final Cut while now packing genuinely useful AI: auto-captions, smart background removal, and audio cleanup. For YouTubers and creators it hits the sweet spot of capability versus learning curve at a reasonable price. It is not built for high-end professional finishing, and some AI features draw on credits, but as a do-everything creator editor it delivers.
Last evaluated June 2026 by the AI Workflows editorial desk.
Pricing & Plans
- Pricing model: Freemium
- Plan details: Free download with basic editing features and limited AI tools. Paid plan (Perpetual License ~$69 or Annual Plan ~$49.99/year) unlocks all AI features including Smart Short Clips and AI Portrait.
Key Capabilities
- video-editing
- ai-editing
- text-to-video
- auto-captions
- background-removal
- ai-audio
Tags & Keywords
scraped, video, video-generation
How to access Filmora
Visit the official Filmora website: https://filmora.wondershare.com.
Find more AI tools like Filmora on our AI Tools Directory, explore complete AI Workflows that combine multiple tools, or read in-depth reviews on our AI Blog.
Alternatives to Filmora
If Filmora does not fit your use case, these alternative AI tools in the same category may be worth comparing:
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